Client Results

EDGE Tech Corporation

In October 2004, EDGE Tech Corporation, a leading supplier of computer memory upgrades, portable computing products, storage devices, and other experience-enhancing technology solutions, made the strategic decision to expand their business by selling online.

EDGE's goals were to target end-users searching online for the products EDGE offered. The NetSprout Team worked directly with EDGE's third party eCommerce web development firm to implement a strategy that would allow EDGE to drive targeted traffic to their new online store.

Increase Profitable Online Revenues

Growing profitable online revenue was EDGE's primary goal and ultimate measure of success for their investment in Internet marketing. The NetSprout team worked with EDGE to implement the necessary strategy & reporting structure to measure this success.

Client Result: Since January 2006, EDGE has seen an 848% increase in profitable online revenues.

Organic Search Traffic

NetSprout Media realized early that increasing organic search traffic (non-paid) to EDGE's website would be the most profitable way to reach their primary goal of increased profitable online revenues.

Client Result: EDGE has seen an increase of 253% Organic Search Traffic from Google, Yahoo!, Microsoft Search Engines and others. This increase in search traffic has resulted in a 2788% increase in order count and a 1568% increase in online revenue.

Keyword Phrase Ranking

The NetSprout Media team realized quickly that ranking for competitive keywords in addition to 'Long-Tail' keywords would be critical to EDGE's primary goal of growing profitable online revenue. The NetSprout Internet Marketing Strategy for EDGE not only accounted for the long-tail search traffic, but also the more competitive search terms.

Client Result: EDGE now ranks extremely well for highly competitive search terms.

• HP Memory - #1 out of 34 million results
• Apple RAM - #1 out of 22 million results
• HP RAM - #1 out of 20 million results
• Dell RAM - #1 out of 17 million results
• Digital Picture Frame - #2 out of 16 million results
• Portable Hard Drives - #4 out of 133 million results

Pay Per Click Advertising

EDGE expanded their Internet marketing to include Pay Per Click Advertising shortly after seeing the early success from the organic search initiatives. The NetSprout Team setup, optimized, and managed EDGE's pay per click advertising with Google Adwords, Yahoo! Search Marketing, and MSN AdCenter.

Client Result: EDGE has realized a 451% return on pay per click advertising since January 2006.

Affiliate Marketing

The NetSprout Team identified Affiliate Marketing as another channel EDGE could increase their profitable online revenues.

Client Result: NetSprout Media has managed EDGE's profitable affiliate program since 2006 and added another profitable affiliate channel last year.

Online Video Optimization

As part of a branding and conversion optimization initiative, NetSprout Media developed three online videos demonstrating how to install computer memory in a desktop and laptop. NetSprout Media optimized the videos and submission with the leading online video sites like YouTube to generate additional exposure for the EDGE brand.

Client Result: These videos have been viewed over 250,000 times and show up in the organic search results along with product pages.

Content Marketing

Content is King on the Internet. This is why the NetSprout team leveraged EDGE's extensive database in their Search Optimization plan for EDGE. By utilizing EDGE's expertise in the computer memory industry, NetSprout created an optimization strategy that leveraged this industry knowledge when architecting the new EDGETechCorp.com website.

Client Result: NetSprout Media worked with EDGE's development team to optimized the website code and use targeted keyword phrases to drive the most traffic to each product page.

Link Development

If content is King, then Links are Queen. NetSprout Media developed a plan for obtaining quality links from other websites back to EDGETechCorp.com. This link development has been critical in improving EDGE's organic search traffic and search rankings.

Client Result: EDGE has over 52,000 links to their site according to Yahoo!.

Performance Dashboard

Measuring results was a key requirement for EDGE that allowed them to continue their investment in Internet Marketing.

Client Result: A monthly dashboard of key performance indicators was developed to show EDGE's return on investment for each of their Online Marketing Initiatives.

Website Architecture

As part of the initial discovery and development phase, the NetSprout Team identified and implemented the optimal website architecture to ensure that all of the EDGE product pages would be indexed by the search engines.

Client Result: Today EDGE has over 48,000 product pages indexed in Google.

Keyword Research

After working with the EDGE team to understand their business and target customer, the NetSprout Team identified keyword phrases that would bring the highest number of targeted visitors to their site.

Client Result: NetSprout Media generated a targeted keyword phrase list optimized for search popularity, conversion likelihood, and difficulty.

Website Usability

The NetSprout Team identified areas of improvement in the usability of the product pages on EDGETechCorp.com. These improvements were designed to convert more "browsers" into "buyers" through testing and best practices.

Client Result: From September of 2008 to January of 2009, EDGE saw an 11.35% conversion rate improvement over the same period the year prior.

Domain Migration

In 2004, EDGE was in the process of changing their business name from Peripheral Enhancements to EDGE Tech Corp. In addition to this name change, they needed to migrate their domain name from Peripheral.com to EDGETechCorp.com. The NetSprout Team managed the process from moving from an established website domain with a decent amount of traffic to a brand new domain.

Client Result: We were able to transfer the traffic and "trust" of the old domain to the new domain without negatively affecting existing website traffic.

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